Mixtape Madness was founded in 2009 and bore out of a generation that experienced one of the most innovative sounds in modern UK music history. Having watched the scene grow from its humble beginnings on radio sets, to artists becoming chart toppers, we felt that it was essential that the transition from underground to mainstream was both sustainable for artists and fans on both ends of the scale. Mixtape Madness is that tool which gives underground artists the promotional clout of signed artists, while offering the latter the opportunity to still connect to the Grime and Hiphop purists with an ear for real underground lyricism.
The constant innovation in P2P technology over the last decade has decreased sales of physical album and mixtape units, while shifting the consumption towards digital channels. Artists and record labels have found it difficult to stay profitable in this new landscape, with the least proactive failing to take advantage of the customer relationship management opportunities. By uploading mixtapes through the traditional file share websites such as Rapidshare, Filefront and Sendspace artists have no means of future communication with their fanbase.