About

What Is’It’s A Madness’

Its A Madness Logo

This websites acts as a video library for the Mixtape Madness website with promotional videos and freestyles, articles, news and in-depth reviews on some of the mixtapes we have.


What Is Mixtape Madness?

Mixtape Madness is the central hub for accessing a full archive of UK urban mixtapes. The website allows you to listen and download new and classic mixtapes, while offering artists reports on how consumers are interacting with their music.

Mixtape Madness was founded in 2009 and bore out of a generation that experienced one of the most innovative sounds in modern UK music history. Having watched the scene grow from its humble beginnings on radio sets, to artists becoming chart toppers, we felt that it was essential that the transition from underground to mainstream was both sustainable for artists and fans on both ends of the scale. Mixtape Madness is that tool which gives underground artists the promotional clout of signed artists, while offering the latter the opportunity to still connect to the Grime and Hiphop purists with an ear for real underground lyricism.

OVERVIEW

The constant innovation in P2P technology over the last decade has decreased sales of physical album and mixtape units, while shifting the consumption towards digital channels. Artists and record labels have found it difficult to stay profitable in this new landscape, with the least proactive failing to take advantage of the customer relationship management opportunities.

By uploading mixtapes through the traditional file share websites such as Rapidshare, Filefront and Sendspace artists have no means of future communication with their fanbase.

BENEFITS OF USING MIXTAPE MADNESS

By using mixtape madness, artists are able to track how users interact with their mixtapes and build an archive for new listeners to listen and download their whole mixtape catalogue. Artists can also take advantage of the promotional and communication tools available on the site to keep their fans updated.

Our site has already proven to be a must for many which include lovers of exclusive and innovative music, artists, DJs, producers, A and Rs, choreographers, journalists, social commentators, social media fanatics, pioneers, marketing companies and social networkers.

“Regardless of what high road, road, lane, street, close, walk or cul -de – ac you live in, as long as your online let Mixtape Madness brings the transcultural underground scene from all over the country to your desktop”

For more information on Mixtape Madness please email us at info@mixtapemadness.co.uk

Achievements / Awards

BT Digital Music Awards – Top 20 Peoples’ Choice Awards Best Official Site – See More

Official Mixtape Awards – Nominated for Best Online Representation Of Mixtape Culture 2010 – See More